India is an emerging giant. The way India handled the pandemic situation, shows its political will and robust economy. The exports from India to the West have also grown manifold over the years. India now has become a leading exporter of leather, apparel, textiles, spices, gems, tea, chemicals, marine products, pharmaceuticals, rice, home products, etc. 

Commercial Aspects-

• Craft or Artisanal products: 
• Man and machine have many differences. A machine can produce in volume much faster than a man, but it loses its uniqueness. China certainly has mastery in this. But in India, skilled artisans make their products either by hand or using minor tools traditionally. Products they made in small batches, and reflect high-quality craftmanship with the highest precision. Such products are premium products that use natural materials and stand notches above machine-made products.
• Low MOQ: The Chinese manufacturers demand a high Minimum Order Quantity (MOQ) for orders placed. This is somehow their obligation to justify mass production in a factory where per unit costs are competitive over large numbers. Whereas handcrafted products are made in small batches, hence the MOQ for such products is less. Moreover, Low MOQ means low investment. Ultimately it saves the cost of funds. Also, there is a risk of carrying huge inventory, particularly in any fashion and technology segment for which becoming obsolete is the normal trend.
• Niche & eco-friendly products: 
• India is a place of natural treasures. 
• India is a place of natural treasures. The different types of eco-friendly and organic raw materials are abundantly available in India as natural resources. Various products are made from these raw materials. As an alternative, if anyone wants to buy plant-based leather instead of real leather, India will be the best. Similarly for biodegradable disposable dinnerware instead of plastic dinnerware, he will get it here.
• Tariffs: Thanks to the Healthy International relationship between India and many countries, that becomes advantageous to import from India with fewer tariffs.

Political & Legal Aspects-

• IP protection: China is known to produce ‘Me Too’ products which are very similar to designs of popular Western brands. Hence, there is always a threat to get infringing on any designs and technology on intellectual property. But in India, business is done more ethically. Hence India is a safer option. Moreover, for Copyright and Trademark infringement Indian laws are very strict.
• Government initiative: The government of India has introduced ‘Make-in-India’, ‘Atmanirbhar Bharat’, ‘Stand Up India’, Start-up India’, ‘Swach Bharat’, and many other initiatives to support manufacturing. Government-guaranteed Collateral Free loans to MSME are bringing pandemic-affected Indian businesses back on track. The overall business and economic climate are very positive to support indigenous products and design innovation.
• Big Market, Open Economy: India is the Seventh Largest country in the World, the Second-largest country entirely in Asia, and the largest country in South Asia. Population wise India is behind China and is the second most populous country in the world. The UN in their report “The World Population Prospects 2022”, dated. 11th July 2022, said that India is projected to surpass China as the world’s most populous country next year. According to the report, India’s population will become 1.668 billion in 2050, way ahead of China’s 1.317 billion. By then, India is estimated to have the largest population in the world. Then it will become representative of 1/3 of the Asian population and 17% of the world population. The country’s sheer size (with low labor costs), economic weight, and stable political system explain the level of attention from potential investors and corporates who want to expand their business in the global market.

Socio-Economic Aspects-

• English Language advantage: In India, the people widely speak English. This is the language that is common in all the states of India and is the default language for business. Hence, dealings in India are much more convenient than in China.
• Social Media Platform, get in touch with your Network: In India, most social media platforms, like Facebook, Twitter, WhatsApp, and others are common in the western world. This facilitates the advantage of keeping an active presence in your industry and staying up-to-date on industry trends. Whereas in China, they have different platforms for their country. They developed it indigenously and hardly have any Global acceptance by common users.
• Welcoming Nature: Culturally, Indians are more receptive to Western ideas and culture than the Chinese. For ages, Indians consider their Guests as their God. The notion “Atithi Devo Bhava” indicates that we must consider our Guests equivalent